DIRECTOR OF UNDERGRADUATE RECRUITMENT
Company: Texas Association for College Admission Counseling
Location: Stephenville
Posted on: October 20, 2024
Job Description:
As the Director of Undergraduate Recruitment at Tarleton State
University you will play a dynamic role in leading innovative
recruitment initiatives that align with our next-level enrollment
goals. Reporting to the Assistant Vice President of University
Recruitment, this position provides strategic leadership to a
dedicated team across multiple campuses and locations. This role
requires proactive problem solving, advanced data analysis, and the
ability to make confident, forward-thinking decisions that drive
measurable results.
Please make an application promptly if you are a good match for
this role due to high levels of interest.
If you're passionate about making a tangible impact and leading a
team to new heights, we look forward to hearing from you. This is
your chance to be a key player in the future of Tarleton State
University and help us shape the next generation of Tarleton State
Texans!This position is located in Stephenville and requires
occasional travel to our multiple campus locations.
-Responsibilities:Strategic Recruitment Initiatives
- Lead the development and implementation of data-informed
recruitment strategies that support enrollment of key populations,
including new first-time, transfer, first-generation, high-ability,
non-traditional, out-of-state, international, veteran, and other
identified student groups. -
- Identify emerging markets and design recruitment efforts that
resonate with an ever-changing student population, while balancing
attention across all undergraduate programs and campus locations
(Stephenville, Fort Worth, Waco, Bryan, Online).
- Work closely with Enrollment Management and university-wide
cross-functional teams to ensure that comprehensive information,
materials, and resources, are intentionally curated and shared with
prospective students throughout each stage of the enrollment
funnel.Operations and Management
- Leverage lead generating technologies and engagement platforms
to identify and tap into new markets, expanding the university's
reach and visibility.
- Consistently review and report progress toward recruitment
goals and use data to inform strategic adjustments. Assess
recruitment processes, identifying opportunities for improvement
and implementation of best practices to streamline operations and
enhance efficiency.
- Cultivate and maintain strong relationships with contracted
enrollment partners, university stakeholders, and school officials
to foster collaboration and support recruitment efforts.
- Oversee departmental budget, ensuring efficient allocation of
resources to maximize recruitment impact while maintaining fiscal
responsibility. This includes expenses related to recruitment
travel, contracted platforms, print materials, exhibitor
registration fees, fleet vehicle maintenance, and other essential
operational needs.Team Leadership and Development
- Lead, mentor, and inspire a growth mindset within a
geographical team, providing direct supervision to Assistant
Directors (2) located at the Fort Worth and Waco Campuses, and a
Stephenville Campus based Senior Recruitment Coordinator (1).
Support team leaders in supervising recruitment staff, including
Recruitment Coordinators, Admissions Counselors, and student
interns. The Director of Undergraduate Recruitment is responsible
for approximately 20 departmental staff members.
- Drive the hiring, and retention of top-tier talent within the
department, ensuring a strong and motivated team that is
well-equipped to meet the university's recruitment objectives.
- Establish annual goals and performance metrics for the
recruitment team, regularly assessing progress and making
data-informed adjustments to optimize outreach and event
strategies.Other
- Take on special projects and initiatives as assigned with an
eye toward optimizing our recruitment and enrollment success.
- Stay current with trends in higher education recruitment and
enrollment management, fostering a culture of continuous learning
and improvement within the team.Required Education and Experience:
- Bachelors degree in public relations, marketing or related
field or an equivalent combination of education and
experience.
- Ten years of progressively responsible experience related to
public relations, marketing, admissions, and/or recruitment with at
least two years of supervisory experience.
- Three years of work experience in higher education.Knowledge,
Skills, and Abilities:
- Leadership and Critical Thinking: Proven leadership skills with
the ability to make informed decisions and solve complex problems
effectively.
- Data Proficiency: Advanced capabilities in data manipulation,
analysis, and reporting, with a focus on using data to drive
recruitment strategies.
- Communication: Strong verbal and written communication skills,
with the ability to clearly convey complex information to
audiences.
- Organizational Skills: Exceptional organizational abilities
with a keen attention to detail, ensuring accuracy and efficiency
in all tasks.
- Territory Management Expertise: In-depth understanding of
territory management, particularly within Texas markets, to
optimize recruitment efforts.
- Higher Ed Technology: Extensive knowledge of CRM systems,
higher education platforms, and related information technologies.
Experience with Salesforce, SMS-Magic, Encoura, College Board,
Niche, Ellucian Banner, and/or Capture Higher Ed is highly
desired.
- Digital Literacy: Adept at leveraging digital tools and
platforms to enhance recruitment efficiency and outreach
efforts.
- Curious Learner: A continuous learner eager to stay current
with industry trends, explore new tools and technologies, and apply
innovative solutions to recruitment challenges.
- Interpersonal Skills: Exceptional interpersonal skills with a
proven ability to build and maintain relationships across various
levels of the organization.
- Strong Work Ethic: Ability to work independently, prioritize
tasks, and take initiative in a rapidly evolving environment.
- Physical Requirements: Ability to lift up to 50 pounds and
stand for extended periods.
- Adaptability: Willingness to work a flexible schedule beyond
standard office hours, including occasional evenings and weekends,
as required.
- Off-Site Event Management: Proven expertise in planning,
coordinating, and executing in-person and virtual recruitment
events, ensuring seamless operations and maximizing engagement with
prospective students, families, and school officials.Preferred
Knowledge and Experience: -
- Master's degree in a related field.
- Five years of supervisory experience and five years of higher
education experience, preferably in enrollment management.
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Keywords: Texas Association for College Admission Counseling, North Richland Hills , DIRECTOR OF UNDERGRADUATE RECRUITMENT, Executive , Stephenville, Texas
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