VP, Sales

Company: Paramount Pictures
Location: Fort Worth
Posted on: February 3, 2025

Job Description:

We are seeking an experienced, dynamic, and transformative individual to lead our CBS Texas sales team as the Vice President / Director of Sales for KTVT-TV & KTXA-TV and our digital properties. We are looking for a candidate who has a strong track record of achieving positive business outcomes, leading sales teams, fostering strong client relationships, and being a culture-centric leader. This position offers the opportunity to play a pivotal role in shaping a future forward, innovative sales strategy and achieving revenue targets across all of our platforms, of 27 O&O Stations and Paramount Global streaming inventory.RESPONSIBILITIES:

• Sales Strategy Development: Implement strategic and innovative multi-platform sales plans to achieve revenue targets and increase profitability.
• Team Leadership: Lead, mentor, and coach a team to drive performance and exceed sales goals. Provide guidance, support, and ongoing training to ensure the team's success.
• Client Relationship Management: Identify new business opportunities and maintain strong relationships with key clients, advertisers, and agencies.
• Market Analysis: Stay informed about industry trends, market conditions, and competitor activities. Conduct market research and analysis to identify emerging opportunities and potential areas for growth.
• Revenue Optimization: Implement pricing strategies, sales promotions, sponsorships, integrations, and advertising packages to increase revenue across all channels and platforms.
• Budget Management: Develop and manage the sales budget, including forecasting, tracking expenses, and monitoring performance against targets.
• Cross-Functional Collaboration: Collaborate closely with other departments such as research, programming, marketing, traffic, and operations to ensure alignment with overall station objectives.
• Performance Metrics: Establish and track key performance indicators to evaluate sales performance, measure progress against goals, and identify areas for improvement.
• Compliance and Reporting: Ensure compliance with regulatory requirements and industry standards. Prepare regular sales reports, presentations, forecasts and budgets for senior management.
• Continuous Improvement: Continuously evaluate and refine sales processes, tools, and methodologies to optimize efficiency and effectiveness.QUALIFICATIONS:
  • Bachelor's degree preferred.
  • Success in sales leadership roles within the broadcast media industry, with a focus on TV advertising sales.
  • Strong understanding of advertising sales principles, practices, and trends, particularly in television and streaming.
  • Excellent leadership, and communication skills. Ability to inspire and motivate a sales team to achieve ambitious goals.
  • Analytical approach with proficiency in data analysis, forecasting, and budget management.
  • Ability to thrive in a fast-paced environment while maintaining attention to detail and accuracy.
  • Strong negotiation skills and a proven ability to build and maintain relationships with clients and partners.
  • Proficiency in Wide Orbit, Salesforce, Microsoft Office suite, and other applicable sales tools and technologies.
  • Flexibility to travel as needed and work evenings or weekends for client meetings, industry events, or other business-related activities.If you are a committed sales leader with a passion for broadcast media and a desire to make an impact, we invite you to apply for the position. Join us in shaping the future of television advertising and driving growth for our stations, platforms and our clients!
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Keywords: Paramount Pictures, North Richland Hills , VP, Sales, Sales , Fort Worth, Texas