Sales Director

Company: Penn Foster
Location: Richardson
Posted on: February 1, 2025

Job Description:

The Wellington at ArapahoRichardson, TX 75080, USADescriptionThe Wellington at Arapaho is a premier Independent Living and Assisted Living Community conveniently located in Richardson, TX. We are currently looking for a responsible and organized individual to join our leadership team as the Sales Director.About Capital Senior Living:Dallas-based Capital Senior Living Corporation is one of the nation's largest operators of independent living, assisted living, and memory care communities for senior adults. The Company's 120+ communities are home to nearly 12,000 residents across 23 states and provide compassionate, resident-centric service and care as well as engaging programming. Capital Senior Living affords seniors the freedom and opportunity to successfully, comfortably, and happily age in place. For more information, visit www.capitalsenior.com or connect with the company on Facebook.Responsibilities:

• Supports Executive Director to increase occupancy, meet budgeted occupancy and revenue, and maintain a waiting list for available apartments.
• Achieves Community sales objectives and move-in goals as identified by the Executive Director and the Regional Director of Sales. Achieves annual budgeted census and per diem targets.
• Develops and implements marketing plans for the Community. This detailed plan must be refined quarterly for review by the Regional Director of Sales/Marketing.
• Develops tactics and timelines to meet sales objectives.
• Develops and implements special events and activities in the Community for increasing leads of prospective Residents.
• Identifies key referral sources to determine what services are currently being used; how many referrals they have made and provide networking events involving the referral sources.
• Implements a pre-plan call list for all referral sources to help focus where referrals are available.
• Monitors progress and adjusts the sales plan implementation on an ongoing basis.
• Develops strong relationships with referral sources to increase inquiries and partnership opportunities.
• Manages and maintains CRM on a daily basis to reflect current documentation and next steps for each prospect and professional referral source.
• Schedules sales appointments, both inside and away from the Community, and structures their work schedule to maximize efficiency and meet the needs of the prospective residents.
• Responds to requests for information and brochures in a timely manner and according to the performance standards outlined by your Regional Director of Sales and detailed in Sonida Senior Living sales training and standard operating procedures.
• Ability to show the skill of asking thought-provoking questions and elicit introspection when meeting with prospects and their family.
• Interacts with other Community Team Members by developing and maintaining rapport, demonstrating interpersonal sensitivity toward others.
• Works with the Executive Director and other Department Managers to establish exchange of information on sales issues that impact other departments. Provides schedule of move-ins upon confirmation.
• Provides Community Team Members selling skill prospective Residents' service training to achieve and surpass benchmarks set for a work plan, early move-ins, and maintenance of high occupancy throughout the Community.
• Identifies the key decision-makers and communicates with and involves all individuals involved in making the decision with the prospective resident. Pre-qualifies prospective Residents.
• Advises solutions that match prospective Residents' needs, overcoming objections by demonstrating benefits to prospective Residents, and negotiating a mutually beneficial outcome.
• Works with appropriate Community Managers to finalize residency contracts, so that sales efforts expended are in proportion to their urgency and appropriateness for the Community.
• Ensures a smooth transition for the Residents from the sales process through the move-in process. Works with other Community Managers and Community Team Members to ensure new Residents are oriented to the Community Managers, Community Team Members, and to the Community services and programs.
• Acts as a liaison between community resources and the Executive Director.
• Assists the Executive Director/Regional Director of Marketing/Sales and the Regional Manager in the formulation of the annual advertising/marketing/sales budget.
• Is accountable to maintain the projected budget.
• Explicitly and directly asks Residents for referrals to friends and family members whom they believe may also have an interest in our services.
• Establishes a work schedule that is most responsive to the prospective Residents in the Community's market. This will most likely include regularly working some evenings and weekends.
• Keeps updated about relevant operational, competitive analysis data, and company information, in order to respond effectively to lead inquiries.
• Observes all work, safety, and administrative policy training in performing all job assignments.
• Attends in-service training as required.
• Reports all suspicions of abuse, neglect, and/or financial exploitation of a Resident immediately to the supervisor, as described in the Company's policy and procedures on reporting.Education and Experience:
  • A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
  • High school diploma required. College credits or degree preferred or satisfy state experience requirements.Skill/Knowledge Requirements:
    • Familiarity with PC-based software applications for capturing sales data and word processing is a part of required job performance. Additional experience with any or all of the following is a plus: Presentation software such as Freelance or PowerPoint, spreadsheet software such as Lotus or Excel, email, and Internet functions.
    • Meet continuing education requirements and certifications on job classification and position, including state requirements.
    • Availability to work evenings, weekends, and holidays as necessary.
    • Ability to communicate and work within all levels of the Company while following reporting paths.
    • Ability to recognize and communicate problems appropriately.
    • Demonstrates ability to supervise.
    • Ability to relate to the public, Residents, families, staff, and other professionals appropriately.
    • Ability to teach/train others effectively.
    • Ability to work flexible hours to meet requirements of the job.
    • Maintains car in good working order, current driver's license, and current auto insurance.
    • Ability to show organization and time management while maintaining accurate records.
    • Provides information as requested/required from Corporate Staff, Regional Sales or Operations Manager, and Executive Director.
    • Demonstrates the ability to organize their time, follow-up, qualify, and track a large number of leads for prospective Residents; the ability to perform job tasks efficiently and effectively.
    • Demonstrates a team player with a positive attitude; able to work with Community Team Members, Regional and Corporate Staff.
    • Ability to effectively communicate, verbally and in writing, with prospective Residents, influencers, Residents, families, and the general public.
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Keywords: Penn Foster, North Richland Hills , Sales Director, Executive , Richardson, Texas